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課程名稱 |
國際企業導論
Introduction to International Business |
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開課學期 |
100-2 |
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授課對象 |
國際企業學系 |
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授課教師 |
趙義隆 |
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課號 |
IB1006 |
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課程識別碼 |
704 11400 |
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班次 |
02 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必帶 |
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上課時間 |
星期二3,4,@(10:20~) |
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上課地點 |
管二301 |
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備註 |
本系所重修學生請於加退選期間向教師索取授權碼。
限學號雙號 且 限本系所學生(含輔系、雙修生) 且 限學士班一年級
總人數上限：60人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1002iib |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
The purpose of this class is to introduce you to the many facets of the private enterprise system and of the businesses that operate within it. Since it is the first course in business, it is impossible to teach you "everything you always wanted to know about business or International business but were too afraid to ask." Nevertheless, It is anticipated that through your learning experiences in this course, you will gain a basic and critical understanding of what business/enterprise is all about and its connotation with the international perspectives. It is hoped that this improved understanding will increase your appreciation of the business/enterprise in modern society and will assist you in planning both your academic program and future career in International Business. |
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課程目標 |
GOALS OF THE COURSE:
In order to achieve the purpose above, following goals have been set for your learning experiences in this course:
1.to acquaint you with the enterprise system - the foundation upon which most business of the world nowadays is built; and contrast it to other possibilities;
2.to acquaint you with the environment involved with starting a business and with the language of business, and consequently international or global business.
3.to expose you to the various functional areas of business - management, managing people, marketing, and financial issues, --and how these areas are interrelated in the area of international business;
4.to stimulate you to evaluate and develop business plans and see how you can appreciate and affect the international business system, in the hope that you will someday fit into that system very well
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課程要求 |
The final grade will be determined by a composite evaluation of the student's performance in such exercises as: examinations, chapter quizzes, homework, participation in classroom activities and discussion. Students are expected to participate both in class and on the CEIBA online. |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
Pride, Hughes and Kapoor (2012), Introduction to Business, 11th Edition, South Western, Cengage Learning |
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參考書目 |
Ebert and Griffin (2010), Business Essentials, 8th Edition, Pearson |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Final exam |
25% |
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2. |
Midterm exam |
25% |
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3. |
Team Business Assignment (BUS*) |
30% |
to organize a portfolio of 6 types of businesses by conducting empirical research in order to supplement to chapters and to integrate findings with your fellow teammates. |
4. |
Team Keyword Assignment (KW*) |
10% |
to review and discuss the business topics taught in this course |
5. |
Class participation |
10% |
含小考 |
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週次 |
日期 |
單元主題 |
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第1週 |
2/21 |
Introduction to the course (IIB) |
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第2週 |
2/28 |
和平紀念日 (不上課 but with assignment #1-choosing target MNEs) |
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第3週 |
3/06 |
Ch 1 – Introduction to Business and the Economy |
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第4週 |
3/13 |
Ch 2 – The Business of Ethics |
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第5週 |
3/20 |
Ch 3 – Global Business
Top Taiwan Global Brands 2011
http://www.interbrand.com/en/Interbrand-offices/Interbrand-Singapore/TopTaiwanBrands2011.aspx
Global 500
http://money.cnn.com/magazines/fortune/global500/2011/full_list/ |
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第6週 |
3/27 |
Ch 4 – Choosing a form of Business ownership Ch 5 – Small business, Entrepreneurship, and Franchise
管道的故事 (英文發音,中文字幕)
http://www.youtube.com/watch?v=tAzrK5re8zo
管道的故事 (英文發音,中文字幕) |
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第7週 |
4/03 |
春假 |
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第8週 |
4/10 |
Ch 8 – Understanding the Management Process |
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第9週 |
4/17 |
Ch 9 – Creating a flexible Organization |
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第10週 |
4/24 |
Midterm Examination (Covering Chapters 1-5, 8,9) |
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第11週 |
5/01 |
Ch 10 – POM: Production and operations management |
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第12週 |
5/08 |
ch 11 HRM-1:找人和養人, GUEST speaker: 邱仁鈿總經理:兩岸網路事業的經驗分享 |
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第13週 |
5/15 |
ch 12 HRM-2:用人和育人，將帥如何養成? |
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第14週 |
5/22 |
Ch 14: mktg Essentials
Ch 15-17: mktg mix
Guest Speaker: James Chan
Topic: 什麼是品牌大使? with Experience of Kilimanjaro |
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第15週 |
5/29 |
Ch 19: FIN-1 企業財管 |
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第16週 |
6/05 |
Financial mgmt (2) + GUEST speaker: Ever-Rich, the business of Duty-Free Shops |
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第17週 |
6/12 |
企業經營的成敗關鍵:兼論國家品質獎與國家磐石獎
GUEST speaker: President Tsai,
The Roles of Venture Capital and valuation of IPO for Taiwanese enterprises |
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第18週 |
6/19 |
Final Exam (Covering Chapter 10 and afterwards) |
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